You Are Not Your Customer

A few days ago I wrote about how Everyone is Not Your Customer – an argument for focussing your efforts on some subset of “the world” so as to better target your message and as a result get a better response.

At the other end of the spectrum is a lesson that’s proven time and time again exceptionally difficult for most entrepreneurs to learn.

Your customers aren’t like you.

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The Power of Profanity

Shocked!

Being easily offended simply by someone’s choice of words you consider to be profane give them control you could otherwise keep.

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Bagpipes in the Rain

Trees in the Mist

One of my earliest memories.

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Everyone is Not Your Customer

Fishing

Fishermen don’t go fishing for just any old creature that will take their bait, and neither should you.

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We Get Our Information From Headlines

OMG Headline

Filtering by headline and brief scanning makes sense, but it doesn’t mean you’re “informed”.

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Who Do Representatives Represent?

Politician

Should representatives act more like a computer, or a parent?

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A Crisis of Facts

Facts or Myths

How do you know what is and is not true? I mean, how do you know? It’s always been a tough question, but it seems even more difficult of late because of the explosion of fake news and information sources. How does one separate the wheat from the chaff? I’m not sure I have an […]

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Post is Elsewhere….

The Frustrated Writer

Today’s post will appear elsewhere, on another day. 🙂

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Retirement is Death

Retired

Technically I’m “retired”, but it doesn’t look like it, and I sure don’t call it that.

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Misinformation At Your Fingertips.

True / False

In a flood of information we now each bear a responsibility for discerning truth from fiction. I’m not sure we’re ready.

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In Search of Simple Answers

Make America THINK Again?

This election was won on a very simple premise: people want simple answers to complex problems. The after-election analysis is no different.

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Thanks, Giving

Eat, Drink, and be Thankful

A step along the path to recovering from my post-election depression is to be grateful. Thanksgiving happens at just the right time.

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A Problem-free Life Would Be Boring

Laid Back

The solution to one problem is merely the creation of the next one. – Mark Manson(†) Common thinking is that a life without problems would be idyllic. “Not a care in the world” is the operative phrase. Sitting on a beach, sipping Mai-Tai’s is another vision. Even if it were possible, thanks, but no thanks.

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Looking for Constructive Conservatism

Versus

In a flawed and biased environment, how does one go about finding rational alternate viewpoints?

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What “Always Learning” Really Means

Always Learning

“Always learning” is both a decision-making tool, as well as a kind of mantra for ongoing personal reflection.

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Jack of All Trades

Jack Of All Trades

Being a “jack of all trades” gets a bad rap. The traditional criticism is that instead of doing one thing very well, a jack of all trades does a number of things poorly. The full title in cases like this is “jack of all trades, master of none”. I am unabashedly a jack of all […]

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The Kids Don’t Read

Reading

One of the most common pieces of advice to improve writing is to read more and better books. And yet, apparently, university students aren’t.

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There’s No Such Thing As Luck

Coin Flip

I’m a lucky guy. I’m truly grateful for the many moments, coincidences and random events that lead me to where I am today. So, if I’m so lucky, why do I say there’s no such thing?

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Who Am I Writing For?

Typewriter

A bit of a thought experiment on who I write for, and how that shapes my writing style and content.

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The Lesser of Two Evils?

Choice

It’d be easy to sit back after this election cycle and honestly wonder what happened to humanity.

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