The moderator of one of the groups of which I’m a member posed the following (paraphrased) question:
“If you had a chance to send a message to 20,000 people in 100 words or less, what would you say?”
Took me about a second to come up with a two word response:
Back. Up.
There. 98 words to spare. (99 if I’d chosen “backup” instead. 🙂 )