I have mixed feelings after reading TWiF. Don’t get me wrong, I think it’s
an excellent book, and as you’ll see in a moment, I believe it’s an important
The problem, if that’s what you want to call it, is that it didn’t really
challenge me. I pretty much agree with everything that the author is saying. I
found myself thinking, “yep, yer right” over and over again.
The premise of the book is simply that due to our advancements in technology
– most notably the internet – the world is getting effectively “flatter”. More
people in more diverse regions of the planet are being empowered to
collaborate, and compete, in the global market.