“When this is over…”
It’s a phrase we’re hearing or saying often, of late, frequently followed by a litany of activities to resume after things return to normal.
I’ll admit, it’s comforting to dream of a time when we’ll do what we did as we did before.
Unfortunately “when this is over…” is a lie.
Two months ago the coronavirus wiped out two thirds of Ask Leo!‘s ad revenue.
Two weeks ago a Google search algorithm update cut my traffic in half.
I’m not the only business in this position, online or off. For these and other reasons many businesses around the world are suffering.
Here’s what I’m doing about it, in the hopes it’ll give you ideas to follow along, survive, and perhaps even thrive.