I originally picked this up on the strong recommendation of several entrepreneurs that I work with. The original goal was to learn more about marketing techniques. I ended up walking away with a lot more.
What’s interesting about reading this book is how often I found myself saying “oh, that’s why!” – it explains a lot about human behavior and why we do the things we do. It explains a lot about not only how we are influenced, but why … and why it makes sense that it might be so. And of course, what you might do once you recognize it.